Our Values

We believe that by adhering to our values in how we make our products, we can make a positive impact on the world.

The five values we live by:


Every child deserves enough food to eat and the opportunity to thrive. It's what motivated us to start cuddle+kind and it's why we give 10 meals to children in need for every doll sold.


Every child deserves an education and needs the energy to learn. It's why we believe in and support school meal programs around the world.


Every child deserves the opportunity to break the cycle of poverty they were born into. Good nutrition and an education are the keys to this opportunity.


Girls and women should be empowered. Childhood hunger and malnutrition disproportionally affects girls. School meal programs help increase the number of girls who are sent to school to get both a meal and an education.


All the people who make our dolls deserve to be treated with fairness, dignity and kindness. We are committed to ethical production, which means all our artisans are empowered with equitable, sustainable employment and are paid a fair trade wage.


We started cuddle+kind as a social endeavor to make a difference in children's lives. We believe in doing good in business as much as we believe in doing what's right.


We believe in transparency and tangible impact, so we don't just promise to donate a portion of proceeds, we tell you exactly how many meals your purchase is providing. We audit our meal donation number regularly and always feature the most recent number at the top of our website.


We believe safety is paramount when it comes to children. Every cuddle+kind doll meets or exceeds the US and Canadian safety requirements for newborn and children's toys and are tested by a certified third party facility. The yarn used in making each doll has been additionally tested to be safe and non-toxic.

To see the values we aim to instill in our children, please visit our inspiration wall

if you can be anything

be kind

we love making new friends

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